Born from a family need · Tallinn, since 2015

So gentle, it’s perfect for children’s laundry!

Laundry gel made with virgin olive oil soap – 100% of ingredients of natural origin, 98% biodegradable, with no synthetic fragrances or dyes.

Made in Tallinn · Sold in 10 countries · Ecodetergent · Vegan

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What most homes start with

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Four scents. One olive oil formula.

Refill

One refill fills the bottle four times.

Our dishwashing liquid and organic hand wash come in a refillable 250 ml glass bottle. One 1 L refill fills it four times – that's 520 uses. All our liquids are packed in recycled cardboard, with 70% less plastic than conventional liquid packaging.

4×
refills per pouch
520
uses per refill
70%
less plastic

Safe Cleaning Power!

We made this for our own kids first.

“One day we noticed our child's skin was red and irritated. We realised our household cleaning products weren't right for sensitive skin. There was no natural product on the market that worked for us, so we decided to make it ourselves, and do it properly. That's how Mulieres was born.”
Merylin Rüütli, founder and mother of four
2015
First batch, made at home in Estonia
10
Countries where Mulieres is sold
80%
Of what we make goes abroad
88
Net Promoter Score

Cleaning power tested at Tallinn University of Technology laboratories.

Ingredients

Olive oil soap, plant-based surfactants, real essential oils.

Many detergents list ingredients you'd need a chemistry degree to understand. Ours are short, and every natural allergen in our essential oils is listed on the label.

What's inside

  • Organic olive oil soap
  • Natural essential oils
  • Natural vinegar
  • Glycerin
  • Citric acid

Free from

  • Parabens
  • Phosphates
  • Chlorine
  • Synthetic fragrances
  • Dyes
  • Petroleum-derived ingredients

Certified and awarded

What stands behind the claim.

  • Ecocert Ecodetergent Ecocert Washing and cleaning products, hand wash (Cosmos Organic)
  • The Vegan Society Vegan The Vegan Society Washing and cleaning products, candles
  • Recognised by the Estonian Allergy and Asthma Federation Allergialiit The Sensitive range and dishwasher tablets
  • Natural & Organic Awards Scandinavia 2016 NOA Scandinavia 2016 Winner · Rose Garden laundry wash
  • Natural & Organic Awards Asia NOA Asia Winner · Pure Unscented laundry wash

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